Posted in Brand management

The Changing Role of Brand Management in the Era of Digital Marketing

Much is made of the impact of digital disruption on the role, relevance and value of brands, with some even suggesting that brands are drowning in a…

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Posted in Brand management

tips for online brand management

Online brand management needs to be a central focus for marketers. It has far-reaching business consequences that tie directly into the success or failure of…

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Posted in Brand management

THE UNIVERSAL BRAND-MANAGEMENT TRUTHS

1. Leverage information via hypothesis-led data analysis. This refers to leveraging information and converting it into a forceful rationale to take the right action for the…

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